Pharrell Williams, in conjunction with Nickelodeon, will be adding Spongebob Squarepants x IceCream clothing capsule to be released exclusively through e-retailer KarmaLoop on September 25.
KarmaLoop founder and CEO Greg Selkoe, aware of William’s interest in the character, got Nickelodeon in touch with the singer/songwriter/IceCream Clothing founder intending to launch an exciting new product line.
KarmaLoop will be carrying four items from the limited-edition line in the capsule; these capsules can only be purchased via the Billionaire Boys Club store or online at KarmaLoop.com.
Williams, a self-proclaimed Spongebob enthusiast, is very excited to be working with both companies: “I’ve been a SpongeBob fan for many years and it’s an honor to collaborate with Nickelodeon to create SpongeBob X ICECREAM. SpongeBob promotes happiness and optimism and I wanted this line to represent that,” he said.
Selkoe is also excited about what the image of a youthful icon like Spongebob will bring to KarmaLoop’s clothing line:
Karmaloop at its core is a young, playful company and we’re huge fans of the little yellow man in square pants. We’re excited to be working with Pharrell, Bob, Ice Cream, and Nickelodeon on this unique creative melding of the minds.
KarmaLoop will be releasing other Spongebob-themed products in the future from such companies as Commune, Mishka, and Palladium. Order your capsule here!