Proving she has an eye for unique fashion, Solange Knowles, the singer, model, stylist and down-to-earth homegirl has been named the Art Director and Creative Consultant at Puma.
The soul singer announced the new position via Instagram with her decked out in a pair of kicks from the Girls of Blaze Disc collection. The collection is one she helped create and will launch with Puma in February 2014. Solange isn’t just sitting back and relying on the Knowles name, she will also be curating artistic design for PUMA’s campaigns to help market the new line and Puma brand.
She posted on Instagram the following about the new position.
After years of art directing my own projects and visuals (music videos, photo shoots, album artwork, web content ect)…..I am SO EXTREMELY EXCITED to finally announce that I am now able to apply my passion for all things design into my new position as an Art Director and Creative Consultant for the iconic @PUMA!!! It is in my new role that I am able to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams. Ive had so much fun producing special content, ad campaigns, events, and working alongside the awesome Puma team with some of my favorite emerging artist, photographers, graphic designers ect. to create activations that really celebrates both mine and Pumas approach and philosophies. Over the summer, I paired 4 incredible designers @gerlanjeans @williamokpo @softcircle (Hisham Bharoocha) to interpret the classic (and one of my personal fave) Puma Disc each in their own distinctive aesthetic’s to present “GIRLS OF BLAZE” inspired by the sights and sounds of Brazil. I couldn’t be more excited about the result. The shit is wild, and come February I hope you will be just as in love as I am. The This has been a dream job, and the ride has just begun!