Rev Run Sermon: How To Keep Your Adidas From Getting Took

    Hip-hop almost singlehandedly transformed the lowly sneaker into high fashion and a great canvas for design.

    In part five of GIANT Magazine’s exclusive, six-part online look inside the creation ofDEFinition: The Art and Design of Hip-Hop (Collins Design),” co-author Bill Adler takes you on a tour of some of the most outlandish kicks in the book, and Rev Run reminisces about how Jam Master Jay kept his sneakers on his feet back in the day.

    Watch the video here:

    PART ONE: Making Hip-Hop’s Classic Album Covers

    PART TWO: Ice-T and Run Examine Hip-Hop’s Classic Album Covers

    PART THREE: Graf Artists Invited To Deface Billboards

    PART FOUR: Hip-Hop Design Drives Cars Over The Edge

    PART FIVE: Rev Run Sermon – How To Keep Your Adidas From Getting Took

    PART SIX: Is Hip-Hop Fashion Going Backwards?

    More:

    Click here for GIANT’s exclusive gallery of the book party for “DEFinition: The Art and Design of Hip-Hop”

    Click here to purchase “DEFinition: The Art and Design of Hip-Hop”

    Click here for book website: “DEFinition: The Art and Design of Hip-Hop”

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