Hip-Hop Design Drives Cars Over The Edge

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    Guys are connected to cars,” says rapper/actor Ice-T, “because it’s usually the first toy we get.”

    And hip-hop is connected to cars because of the power, freedom and individuality they symbolize.

    Hip-hop’s ascent to the mainstream has had a huge effect on the relationship between America and the auto, from MTV’s “Pimp My Ride” to the Ford Flex. And the hip-hop auto aesthetic is something distinctive, say the authors of “DEFinition: The Art and Design of Hip-Hop (Collins Design).”

    Watch the video here, part four of GIANT Magazine’s exclusive, six-part online look inside the creation ofDEFinition,” a book championing the impact of hip-hop-inspired design on music, fashion, advertising, and more, featuring narration from author Bill Adler and cameos from artists like Ice-T and Run (of Run-D.M.C.).

    PART ONE: Making Hip-Hop’s Classic Album Covers

    PART TWO: Ice-T and Run Examine Hip-Hop’s Classic Album Covers

    PART THREE: Graf Artists Invited To Deface Billboards

    PART FOUR: Hip-Hop Design Drives Cars Over The Edge

    PART FIVE: Rev Run Sermon – How To Keep Your Adidas From Getting Took

    PART SIX: Is Hip-Hop Fashion Going Backwards?

    More:

    Click here for GIANT’s exclusive gallery of the book party for “DEFinition: The Art and Design of Hip-Hop”

    Click here to purchase “DEFinition: The Art and Design of Hip-Hop”

    Click here for book website: “DEFinition: The Art and Design of Hip-Hop”

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