When the CW network launched a billboard campaign for their series, “Everybody Hates Chris,” they asked graffiti artist Faust to paint all over them.

The landmark campaign marked a turning point in hip-hop graffiti artists’ long climb to mainstream acceptance.

Watch the video here, PART THREE of GIANT Magazine’s exclusive, six-part online look inside the creation of DEFinition: The Art and Design of Hip-Hop (Collins Design), championing the impact of hip-hop-inspired design on music, fashion, advertising, and more, with narration from author Bill Adler and cameos from artists like Ice-T and Run (of Run-D.M.C.).

PART ONE: Making Hip-Hop’s Classic Album Covers

PART TWO: Ice-T and Run Examine Hip-Hop’s Classic Album Covers

PART THREE: Graf Artists Invited To Deface Billboards

PART FOUR: Hip-Hop Design Drives Cars Over The Edge

PART FIVE: Rev Run Sermon – How To Keep Your Adidas From Getting Took

PART SIX: Is Hip-Hop Fashion Going Backwards?

More:

Click here for GIANT’s exclusive gallery of the book party for “DEFinition: The Art and Design of Hip-Hop”

Click here to purchase “DEFinition: The Art and Design of Hip-Hop”

Click here for book website: “DEFinition: The Art and Design of Hip-Hop”