Hip-Hop no longer dictates what’s hot in the streets but absolutely everywhere, so it should come as no surprise that rappers — even those yet to get score a bunch of platinum plaques– are playing pitchman for everything, from Snickers to Honda.
The rap game has influenced fashion for decades, but just a few years ago, the only rappers to get their own kicks were Jay and 50 (and somehow Funkmaster Flex, as well). Fast forward to ’09 and everyone from the likes of Jeezy to Yeezy have been called on to promote shoes or even design them, for major players such as the Three Stripes and the Swoosh.
The latest to rock with the Vector though is indie rap duo Kidz In The Hall. To mark the release of Reebok’s Classic Remix Collection, the brand tapped the Kidz to remix the classic Special Ed track “I Got It Made” to be offered as a free download with the purchase of the shoes. “[Reebok] took a chance on us because they see us as being the future. We made our own buzz, we made our own lane, so for a brand like Reebok to recognize that and to want to attach itself to what we do is humbling,” said Kidz In The Hall MC Naledge of the partnership.
The duo debuted their rendition of “I Got It Made” on Friday (March 13) during a live performance at Footlocker’s Times Square location. Opening up with the standout cuts “Love Hangover” and “Drivin’ Down The Block” from their sophomore album, The In Crowd, Double-O and Naledge closed out the 20-minute set with the featured remix in front of a packed store. During the performance, you were hard-pressed to find a working employee. There was one, however — a commission-hunting dude — loudly advertising the irresistible deal on socks at 2 for $20, a steal which Naledge co-signed on the mic.
Now, it’s Snickers to tube socks.
For more details, watch the video below:
And to check out Reebok’s full Remix Collection in a gallery below:
– Devin Chanda