Common and His "Brave" New Scent

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    Common—actor, author, philanthropist and hip-hop notable—can now add perfumist to his repertoire. Joining forces with Diesel, the Grammy-award winning artist has created a scent that, according to Renzo Russo, President of the denim and apparel brand, is for those who exhibit “passion, will and conviction.” Only the Brave is for the man who boasts determination to overcome adversity, and who better to choose than one of the longest-lasting luminaries in the hip-hop industry? Just listen to the song that inspired it all: Common’s “The 6th Sense.”

    With a bottle all-too-reminiscent of Radio Raheem, Common will be featured in both the print and television advertising campaigns, as well as perform at selected Diesel stores worldwide.

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