Earlier in the week, Young Jeezy dropped the diss track “24-23 [Kobe-LeBron]” (below) going at ATL’s new favorite trapmaster, Gucci Mane, and now tomorrow, the two may be forced to confront each other face-to-face in North Carolina at Hot 107.9’s Birthday Bash megaconcert.
The feud’s been brewing for a while but it’s the first outright moment of hostility between the two since Gucci gained relevance outside of ATL and threatened Jeezy’s status as the premier niggorant coke rap aficionado.
The problem with this beef, unlike the 50/Ross battle and other manufactured skirmishes, is that it’s grounded in violence. After allegedly putting a ransom on Gucci’s chain because of a disagreement over the song “So Icy” back in ’05, Jeezy’s men then tried robbing Gucci. Gucci ended up killing one of the robbers, beating the charge on self-defense.
With both men’s career now taking off—Jeezy is now fully mainstream (peep the Belvedere ads) and Gucci is the ambassador of the streets down South—hopefully both cats have too much going for them to take the violent path if things escalate.
But continuing hostilities may claim one casualty—the ATL scene.
ATL rode to the forefront of the rap food chain the last few years by being a united front, save for the beef between T.I. and Luda that was kinda swept under the rug with the exception of one track, “Stomp.” Meanwhile, in NY, a new beef was taking shape virtually everyday that created a bunch of battle rappers who couldn’t produce a fun-loving hit song to save one’s career. Nas and Jay kicked it off. 50 took notes and beat down Ja. And then 50 went after everyone and everyone followed suit from there.
The South’s kinda lacking the right leadership with Gucci and Jeezy feuding. T.I.’s gone for a year. The rest of Grand Hustle has yet to grab hold of the mainstream. Luda’s off making movies. And who knows what the hell Three Stacks is up to.
ATL better hold it together. Or the shouts of DJ Khaled reppin’ the MIA could become even more omnipresent. And we know they ain’t they best—or the realest.
– Devin Chanda