A glimpse at Pharrell’s BBC Hunting Pattern Collection will remind you of the fact that rappers (Pharrell gets a pass as one) should not, in almost all cases, dabble with fashion.
Unfortunately, when they do pursue it, not only are the designs poor, but they make them overpriced and exclusive to online-only “boutiques” to hide the shoddy quality of the actual clothing. With brands rolling out their fall collections, here’s a glimpse of what’s on the horizon for existing labels and those that are sure to spring up as they follow in the footsteps of sorely missed Vokal.
The Clipse (Play Cloths)
The duo will ditch the hipster set in favor of their natural audience: aspiring street merchants and neighborhood pushas. Cloths’ smuggling-friendly attire — including garments already impregnated with liquid coke! — will soon be seen on every street corner and airport smoking lounge.
With Tip in the box until May, prison garb would be more fitting for the king of himself, at least. Mix in his stand-in and Grand Hustle patna Young Dro’s penchant for Sour Skittles pastels and the fall line of jumpsuits will take a decidedly candy paint look.
Charles Hamilton (Sonic The Hamilton)
With Interscope forced to shelve his album, the label will look to recoup their investment by packaging a Sonic The Hamilton pop-up book with Tiger Beat in promotion of a tween boutique brand of Sonic tees.
T-Pain (Thr33 Ringz)
Sure to be a staple at swap meet and flea market circuses across the south, Pain’s brand of top hats and ringmaster jackets are necessities of sideshow swag.
Taz Arnold (The Nerdz Gang)
Armed with a Kanye co-sign and a Paris Fashion Week-stealing Leopard print tights, Taz will unleash his future line (named after his kiddie Crenshaw gang), catering to all Liberace-Lupe-She-Ra-Flashdance-Polo enthusiasts — who also happen to be Arabian cowboys. In other words, no one… except for maybe Kanye.