Diddy Is King… Didn't You Know?

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    Diddy gets his Black Bond on in the first commercial for his new men’s fragrance, I Am King. Peep the video below.

    Sean John and Estee Lauder teamed for the new cologne. And here’s what Diddy (via a press release) had to say about it and the video:

    Never before have the essences’ of empowerment,ambition,and success come together in one movement or in one bottle.  In order to understand the breath and voice of the I AM KING movement, Sean Combs offers you and your readers an intimate vision into the world of a King, with the premiere of the I AM KING short film. Please share this historic vision with your readers,friends, and family……..

    Ego stroke, much?

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