Sure, you bought yourself an I Pad when it first came out and you use it to tweet about the new Nikes that you found on Google and just bought. But do you really understand the power of the brand name?
Instead of riding the wave of these brand name trends, its time to really understand the immensity of the their global reach. Nike, Apple and Twitter are all ranked amongst the top 10 global brands in terms of their “widely used product,” “imagination,” “innovation” and “social consciousness.” If you’re smart, you recognize those names, if you’re a GIANT, they’re in your investment portfolio.
Take a look at this list of the brands that have taken the world by storm according to PSFK’s Good Brands Report:
Google stands tall at the top of the list as the little search engine that could. The Google machine keeps cranking out new tools like Buzz, Wave, and the operating system Android all of which promote its company ideals of “access and openness.”
According to the Wall Street Journal, Apple’s S&P 500 market value just surpassed Microsoft’s, and accordingly, Apple now has the second largest market cap in the S&P behind Exxon Mobil. Now whats what you call an industry GIANT.
Oliver has managed to make himself into a one man power-brand. This forward thinking Chef is the face of a revolution in healthy eating, according to the PSFK report.
The Massachusetts Institute of Technology is a brand specializing in the application of advanced scientific study to things of interest to the average person’s everyday life. According to PSFK, “The brand emotes real accessibility, intuition and sond science by inserting intelligence into our everyday objects and habits.”
The Ace Hotel has only four locations, though it has still managed to build its brand enough to surpass many of the longstanding GIANTs in the hospitality industry. Its modern design, local feel and strong community relationships have put a new spin on the overnight stay.
Ikea has maintained a commitment to social good via increased production of environmentally sustainable products. Creative marketing campaigns and mindfulness of surrounding communities have kept this mega-corp at the top of the brand name game.
Nike has managed to constantly reinvent itself and its product in order to reflect the changing times, and consumer tastes. Innovative marketing strategies and an increased focus on sustainability have also kept the shoe GIANT on top.
Twitter has grown well beyond its initial purpose of serving as the platform from which people share every aspect of their private lives via the net in real time. Now it has become a tool with which other brands measure their own awareness via tweets.
Foursquare is an app that strives to create a more integrated social ecosystem with in cities. It is quickly becoming the go-to-guide, for what-to-do in any city.
Nintendo’s branding genius lies in its ability to create versatile tools that are open to imaginative re-purposing. In addition, the Nintendo gaming system is often successfully marketed to audiences on the periphery of the typical gamer, allowing for a broader marketing audience.
Take a look at the branding genius below: