The 3rd Annual Fashion’s Night Out event, founded by longtime editor of American Vogue, was a big hit for casual shoppers, trend followers, ‘It’ girls, and industry insiders! The streets were packed, more so than usual, and the air was festive and anticipatory (as FNO precedes New York Fashion Week). I focused my efforts on the high-end specialty stores of 5th Ave., then finished the night in the Meatpacking District. Between stops at Saks, Moschino, Hugo Boss, AllSaints, and more, I managed to cross paths with Anna Wintour, the Moussy Models of Japan, singer Ne-Yo, the lovely spokeswomen of Maybelline Lisalla Montenegro and Erin Wasson, and an all-out dance party at the Tracy Reese store.
My first stop was Saks Fifth Avenue which had an overabundance of events to participate in from collection launches, to complimentary makeup consultations, along with celebrity meet-and-greets and interactive events on almost every floor. Scottish actress Tilda Swinton (seen in “The Curious Case of Benjamin Button” and “Michael Clayton”), is the face of Pringle of Scotland’s ‘Archive Collection 1815 – 2011’ and attended the collection launch. As she was leaving, Anna Wintour arrived to greet her, prompting a frenzy (myself included in said frenzy)! The Stella McCartney boutique held a presentation for their fall 2011 collection, an assortment of evening wear and playful dresses (including a white slip dress with a tulle overlay of white polka dots and a short, black form-fitted strapless dress with a sheer floor-length black skirt decorated with black polka dots). Attendees were able to take pictures alongside the models which were converted into stickers that you could take home! Styelist.com, which teamed up with Saks to host FNO, hosted an interactive station where ladies and gents could answer 10 fashion-related questions for the chance to win a $250 shopping spree at the store. They even had a step-and-repeat and select photos were uploaded to their website!
Other notable events included free manicures at the Minx Nails bar inside the Marc by Marc Jacobs shop and the Estee Lauder-sponsored event with Tom Pecheux (creative director at the cosmetics company) where attendees could get a front-row worthy makeover selected from five looks created by Pecheux. As I was leaving, Ne-Yo had just arrived to perform as well as unveil his hat collection but I had an agenda to adhere to. Just North of Saks, the Henri Bendel store was teeming with shoppers. An upscale accessories haven known for carrying the latest jewelry, handbags, and the best in cosmetics, Henri Bendel partnered with Swarovski Elements, leaving the store’s window displays and in-store figurines completely crystallized. Attendees could choose from Swarovski crystal makeovers by Frédéric Fekkai or head to the Swarovski Elements tattoo parlor. In terms of merchandise, there was a fabulous selection of evening clutches, mini-top hats, and the accessories shop housed bangle bracelets in every color under the sun, from white chrome to hot pink, even ethnic prints and studded pieces.
The Meatpacking District was nothing short of a carnival with pop-up shops at every intersection and wraparound lines at Diane Von Furstenberg, Alexander McQueen, and Scoop. I managed to peruse Moschino, Hugo Boss, and the Tracy Reese boutique. Moschino did not disappoint! The shop was packed with the trendy, downtown PR and party girl set, cocktails were flowing, and the DJ was practically ready to join the party! I loved both the men’s and women’s fall offerings. For women’s outwear, I loved the fur collared, camel herringbone trench coat as well as the three-toned fur coat with interchanging black horizontal panels. The gold studded women’s leather driving gloves in cherry red were also a stand out. For the men, I loved the mix of classics (such as their long-sleeved polo shirts and wool blend blazers), as well as the navy blue knee-length wool coat with the studded lapel and cuffed wrists, which gives a classic piece an updated finish.
On my way to the Hugo Boss store, a black SUV pulled up and 11 women emerged. They were then introduced as the Moussy Models. Rock chic describes Moussy, a Japanese clothing label which I presume is headed to a retailer near you. They also handed out Moussy tote bags which will serve me well this fashion week! Inside Hugo Boss, the crowd was definitely older (men in tailored suits and fashionably dressed corporate women) but no less of a party. Again, a DJ kept the energy up as I made my way through the store. A standout piece for me was the striped, classic cut men’s suit in a wool/cashmere blend. The store also had leather motorcycle jackets in a range of colors including tan, blue, dark sea green, chocolate brown, and black.
Before arriving at the Tracey Reese boutique, I ran into Maybelline’s pop-up space in the Gansevoort Plaza. To celebrate the 40th birthday of the Great Lash Mascara, Maybelline was giving away free tubes of mascara which spokesmodels Erin Wasson and Lisalla Montenegro were autographing. For those interested, Maybelline was also offering mini-makeovers by professional makeup artists. I ended the night at the Tracy Reese store in the West Village. More dance party than anything else, DJ Tyger Lilly literally had shoppers dancing in the window displays! I was captivated by the beautiful fall separates (a grey, silk pleated knee-length skirt, shift dresses, a beautifully woven, crème cape) as well as the faux fur coats and vests. Deciding to leave on a high note, I pocketed the DJ’s FNO mixtape for Tracy Reese shoppers and called it a night.
Stay tuned for my post on shows by Vivienne Tam, Paola Hernandez, and more!
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