Welcome to COSIGN, where I’ll present a group of fresh and invigorating talent that does more than just add to the conversation of who’s next, they advance it! There’s something intangible they possess. It’s more than just hustle. This collective group simmer on the edge of fame and notoriety not only because of their skill and ambition, but because they did more than just wish on a star.
Don’t think you’ve got her figured out with a single glance, because you don’t! This 5’4 singer-songwriter is a bonafide hustler and she has the Taekwondo Black Belt to prove it. (It’s always the little ones, right?) Before inking a deal with RCA, 20-year-old Tinashe, who’s name means “We Are With God” wrote and recorded her own mixtape, Reverie, which garnered some buzz. But it was the 1 million YouTube views for her rendition of Lil Wayne’s “How To Love” that put her over the top. The Danish, Irish, Norwegian and Zimbabwean, who reps the left coast is in the studio working on her debut album but took time to chat with COSIGN and reveal what takes her to ecstasy.
You started out as a model and child actress working alongside Tom Hanks and Charlie Sheen. When did you decide that music was your career path?
I knew I wanted to be a music artist for as long as I can remember. Acting and modeling, as a kid, was my way of appeasing the entertainer in me. I was like 14 or 15 and I took a hiatus from acting and decided to pursue music full time.
You were in R&B girl group The Stunners. What did you learn from that experience that helped propel your solo career?
The girl group was a great experience. I went on tour with Justin Bieber. I learned a lot about stage performing, traveling and touring. I also got a chance to get my feet wet in the studio to see how records are made and the process of creating them. That’s what opened the door for me to create my own record.
Your song “Ecstasy” is very sensual. Was it about someone in particular?
I’ve been in a long-distance relationship before and that was the inspiration. It’s just being a part from someone you really care about and that feeling you get.
When you first heard “Ecstasy”, did you immediately love the track or did it take some coaxing on your part?
I was in love with the track. I thought it had a great sound, it emulated the artists that I look up to and it had a cool vibe that was different, but still R&B, still urban and it was fresh, so I definitely loved it.
What sound are you trying to evoke on your debut album?
I want a sound that has the essence on my mixtape, which was more ambient and melodic. I want to take that and make it more up-tempo. I want to have danceable records that aren’t dance records. I also want to get back to groovier 90s R&B rhythms that can play anywhere but don’t necessarily sound like a David Guetta song.
What’s some good advice you have received from other artists?
Don’t give up. In the music industry we go through a lot of B.S., just drama that you deal with when it comes to the label, working with new people and trying to outdo your last project. So people told me to keep pushin’ and to keep doing what I’m doing and to keep going above and beyond. That’s something that makes you stand out in the end when you haven’t given up because it’s easy to give up.