In today’s day and age, your brand determines how deep your pockets are, and sometimes it’s just safe to stick with what you know. But in the case of Justin Timberlake, Selena Gomez, Snoop Dogg and The Rev. Al Sharpton, not only did they already have brands, they have successfully re-branded their image.
Press play on the video while I explain to you why these are the four best celebrity brands and don’t forget to tweet me your thoughts.
Justin Timberlake has come a long way since his days on” The Mickey Mouse Club” The musician, actor and entrepreneur is a bonafide chameleon. With the release of his first album “Justified” Timberlake was a straight R&B dude. When “Future/Sex” came out, he shaved his head, teamed up with producer extraordinaire Timbaland, and switched up his style again infusing pop, electronica and R&B. But after four years, and few movies Timberlake released “The 20/20 Experience” selling 986,000 copies its first week. Maybe it’s the new big-band feel on the record or the part in the side of his head. Either way, it’s working!
Sweet-Sweet Selena Gomez started out as the darling of the Disney world making guest appearances on “The Suite Life of Zack & Cody” and later “Hannah Montana” Gomez then stepped into the driver’s seat when cast as Alex Russo in the “Wizards of Waverly Place” But that’s all to the wind, when the 20-year-old landed the role as Faith in “Spring breakers” Gomez is shedding her goodie-two-shoes image for a more provocative films, and you know what? We’re not mad. Only time can tell if this switch from tween star to full-fledged actress will prove to be a successful one.
Snoop has been in the game for decades, selling 30 million albums worldwide, with countless Number 1 songs and movies under his belt. But lately, Snoop has taken on a new identity adopting the Rastafarian beliefs. On a trip to Jamaica, the west coast rapper had a spiritual awakening and was given a new name by a high priest. He’s let go of his doggy style and now calls himself Snoop Lion. With the release of his documentary “Reincarnated” and album to follow, the whole world will now say hello to the new Snoop. But only the Billboard charts will tell if the public is ready to embrace him.
The reverend started out as an overweight-track suit wearing Civil Rights activist always on the pulse of racial issues. Now, 100 pounds lighter, The Rev. Al Sharpton walks through the halls of the White House, helping the President make change. He speaks the truth on his late night MSNBC show “Politics Nation” and helped bring the tragedy of Trayvon Martin to the forefront. Sharpton is still as passionate about the African-American community and continues to make the plight a concern for others, but he does it now in style.
So what do you think? Is there anyone from this list we’re missing. Tweet me @smokey. Let’s get a conversation going.