Mike Jeffries, CEO of Abercrombie & Fitch, is sort of an a**h***. No, scratch that, he is. Any retailer who claims he doesn’t want fat women or “not so cool” kids wearing his clothing, is nothing short of a douche bag. So what does one do to get back at just a certified jerk? Give his clothing away to homeless people, of course.
Greg Garber, a not so big fan of Jeffries, decided to readjust the Abercrombie & Fitch brand by scouring the “douchebag section” local thrift stores and picking up as many A&F clothing he could find to donate to the homeless people of Los Angeles’ Skid Row. What’s Garber’s ultimate goal? To make Abercrombie & Fitch the world’s number one brand of homeless apparel.
Check out his creative stunt and learn how you, too, can join in on the takedown of A&F.